Targeting Audiences

Ad#1

http://www.cartype.com/pics/3632/full/audi_r8_ad2.jpg

In the first ad I stumbled across, I knew which audience the company is specifically targeting. I found this ad in Car and Driver Magazine, catching my eye as I scanned through the contents of the publication. I believe the intended demographic for Audi's ad is middle aged, rich males. The ad's taglines, "Good is the enemy of great" and "Behind every status symbol and luxury badge is a good product," specifically point to luxury automobile enthusiasts. Audi's promise as the "Truth in Engineering" is catchy and respectful because they have developed a reputation of designing fast and sleek automobiles. The key message of this ad is to demonstrate Audi's mix of luxury and power, proving that there brand is for the rich and powerful.

Ad#2

http://www.cartype.com/pics/7383/full/scion_tc_manifesto_ad2_09.jpg

The second ad I found was in Super Street Magazine, an import tuner car magazine. This ad shows a picture of a Scion TC with the words "Tear it up. Don't rip it off." Looking at this ad, I came to the conclusion that Toyota is attempting to target the young, urban audience. Specifically, college students. Scion TC's are not very expensive and are a top preference with high school and college students alike. The ad does a good job making the car stand out as well as the tag line, which is more understood by the younger demographic versus the older generation. The key message of this ad is to attract the speed demons that possess the urban youth in today's society.